Hair Type Highlights Under $35

Moisturizing butter for skin & hairTry the new WE STAND/for regeneration Hair, Body, and Face Butter, a moisturizing butter that embodies our commitment to regeneration and climate action. This multi-use product softens and hydrates both skin and hair, bringing together beauty and sustainability. Formulated...

Specific volumizing shampoo for fine or limp hair Discover the newly formulated full-size VOLU Shampoo here!Volume boosting shampoo that cleanses, lifts, and softens fine or limp hair for extra shine and bounce. It gently cleanses and quickly volumizes fine hair with a light, foamy texture,...

A light oil for natural-looking and hydrated texture.A light oil for natural-looking and hydrated texture. This Is An Oil Non Oil adds structure and definition to hair, smoothing frizz without leaving any residue. Winner Best Beauty Buys, INSTYLE.

Styling serum for a soft light texture and workable lookHair serum that lets you achieve a texturizing effect without giving up softness or workability. It’s the perfect choice for creating body, structure and shape while you blow-dry.

Leave-in serum for soft texture and flexible control.Leave-in serum for soft texture and flexible control. This Is An Invisible Serum creates a casual, tousled, satiny and lived-in look with anti-frizz effects.

For instant, long-lasting volume and workable texture.For instant, long-lasting volume and workable texture. This Is A Texturizing Dust creates structured hold, luxurious fullness and refreshes day-old blowouts without leaving any residue.

For creating a perfectly straight-haired look.For creating a perfectly straight-haired look. This Is A Relaxing Moisturizing Fluid adds shine, eliminates frizz, moisturizes hair, and protects against humidity.

For creating structure and definition on short hair styles.For creating structure and definition on short hair styles. This strong hold gel is quick-drying, residue-free and workable.

For controlled, versatile styling with a natural finish.For controlled, versatile styling with a natural finish. This Is A Medium-Hold Pliable Paste maintains the natural shine and movement of hair, never leaving it stiff or sticky.

For structured and full-bodied wet looks.For great definition without the stiffness. Our medium hold defining gel gives body and elasticity to curls, dries quickly and eliminates frizz.

For a tousled, beachy, full-bodied look with a matte finish.This sea spray is perfect to give your hair a tousled, beachy, full-bodied look. A little goes a long way, perfect to bring out those natural waves.

Transformative gel- to-oil for well-defined, hydrated curls. Ideal for curly to coily hair A transformative gel-to-oil treatment, with hydrating properties for curl shape and definition. The Extreme Moisturizing factor in the formula provides moisture to the strand controlling frizz while the Extreme Bounce Factor provides definition, leaving the hair naturally...

Leave-in serum ideal for flexible, curly looks This curl-enhancing, leave-in serum creates bouncy, defined curls without weighing hair down. It smooths unruly curls while promoting lightness and bounce. Its light hold and workability, combined with frizz-fighting power, make it the best serum for wavy to...

Revitalizing mask for scalp and stressed hair Invigorating mask that gives energy and volume to dull hair and restores tone and hydration to the scalp. Ideal recovery treatment after stressful situations or exposure to extreme atmospheric conditions.

Anti-pollution purifying mask for scalp and hair.Revitalizing, detoxifying and anti-oxidant mask for scalp and hair stressed by environmental factors. It eliminates impurities caused by pollution, dust, heavy metals for a purifying routine.

Extra shine-giving treatment for all hair typesMask for extra shine. It gives the hair a boost of shine and enhances colour and cut without weighing the hair down. Perfect for all hair types, in particular for dull looking ones.

Moisturization and softness mask for hair and scalp needing a breakRelaxing scalp and hair mask. A true wellbeing experience: softness, hydration and comfort for hair and scalp needing a break.

Repairing mask for damaged hair without hopeRepairing mask, it gives new life to very damaged hair. It restores a healthy look to the hair giving it shine, nourishment and softness. Perfect for people who use hot tools.

Invisible elasticizing anti-breakage mask for the hair of people always on the goInvisible mask for those who want to take care of their hair whilst carrying out other activities. It gives body and elasticity protecting the hair from mechanical breakage, such as friction with...

Multi-tasking quick hair maskRegenerating hair mask with immediate action. In just 3 minutes it moisturizes and untangles the hair making it soft, silky and workable. Perfect for all hair types, when in a hurry.