Hair Type Highlights

Enhancing shampoo for blonde hair Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. Shampoo for natural and treated blonde hair. It gently cleanses, removing buildup and hard water metals residue, preserving hair colour and preventing unwanted shifts in tone....

Set to soften and hydrate the hair and hand. The Perfectly Hydrated hair and hands set helps to soften and hydrate the hair and hand. OI Hair Butter is formulated with Roucou oil, which gives extraordinary shine and softness to any kind of hair....

Reinforcing extra-shine serum for natural and treated blondes Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. Extra-shine fast acting serum to reinforce blondes. Thanks to the innovative formula enriched with Biacidic bond complex and...

Brightening thermal fluid for natural or cosmetic blondes, with UV protection Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. Brightening thermal leave-on fluid for blondes. Provides hydration, shine, and heat protection. Thanks to the patented Fortifying...

Men's multipurpose wash to cleanse the hair, beard, and bodyMen's multi-purpose cleansing product formulated to wash hair, beard and body. It is enriched with Alkekenghi, rich in antioxidants and contributes to promote a delicate cleansing with a distinctive citrusy scent. Provides hydration leaving the skin soft. Suitable also to cleanse the beard and moustache prior to shaving.

Reinforcing, brightening treatment for natural or cosmetic blondes Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. This intense cosmetic treatment to reinforce blondes. Thanks to the Biacidic bond complex and the Baobab extract it strengthens...

Dry cleansing shampoo that does not require waterCleansing spray to refresh and clean the hair without using water. It absorbs the excess sebum, and gives immediate body to the hair.

Fortifying, enhancing conditioner for natural or cosmetic blondes Now featuring a new fragrance: a fresh citrus and spice leading to crisp green notes and soft florals. This blonde-enhancing conditioner provides deep nourishment and fortifying care for your hair, helping to strengthen each strand with the powerful Biacidic...

Illuminating set for silver hair A routine designed to enhance gray, platinum, and silver-toned hair. Protecting color and extending its longevity, these three essentials leave hair shiny, soft, and  illuminated. The purple formula of Alchemic Shampoo Silver and Alchemic Conditioner Silver intensify and tone...

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Serum for scalp and fragile hair prone to falling out Serum for hair loss due to androgenetic factors. Its formula improves the scalp tone, controls the hyper-production of sebum, and reduces the hair loss improving hair density and thickness. Powered by a Hair Energy...

Haircare set for high-shine and all-day frizz protection.Rich OI Hair Butter and silky OI Oil -perfectly setting the stage for full, luxurious DIY curls.Want bouncy, defined curls? You can turn to an easy DIY hair routine. After using OI Hair Butter on damp hair...

Revitalizing routine to boost scalp health and hair strengthRevitalize your scalp and strengthen fragile hair with the Energize & Detangle set. Cleanse and refresh with Energizing Shampoo, formulated to stimulate and invigorate the scalp. Use the Landkeeper Brush for effortless, breakage-free detangling. Complete your...

Seasonal treatment for scalp and fragile, thinning hair Regenerating serum recommended for hair loss due to stress and seasonal factors, and also as a preventive treatment. It reduces hair loss and improves hair density and body.

Revitalizing mild shampoo for fragile scalp and hair prone to falling out Our mild shampoo for fragile scalp and hair, prone to falling. It moisturizes and stimulates for shiny, invigorated, and healthy hair without breakage. Reinforces weak hair, preventing breakage, and reinvigorates the scalp...

Kit designed to deeply moisturize hairThe OI kit contains a combination of products perfect for everyone, ideal for obtaining shiny and fragrant hair. These bestsellers are also the perfect choice for nourishing and softening the hair.

The perfect extraordinary beauty set for amazing shine and beauty to the hair. Celebrate the festive season with the ultimate gift of beauty and care. The OI Discovery Gift Set features travel-sized versions of our best-selling OI line—ideal for gifting or indulging yourself during the holidays.Thoughtfully...

Kit for short hair, ideal for everyday stylingThe combination of DEDE Shampoo and Conditioner is perfect for gently cleansing hair, making it light and bright; Great for daily cleansing. Continue your haircare routine with the invisible light-tight serum with anti-frizz action with which you...

Kit designed to nourish and restore softness to hairThe combination of NOUNOU Shampoo and Conditioner gently cleanses the hair, giving deep nourishment, hydration and restoring a natural softness. It is recommended to use once a week the mask for damaged hair "The Renaissance circle"...